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Visnja Zeljeznjak (luckyisgood) has been at 7 events

HostFollowersTitleDateGuestsLinks
Jason T. Wiser22,764*Storytelling for Business Building with Chris Brogan* There’s a lot of talk lately about storytelling in business and for good reason. Stories help people to understand and relate to your business journey. Where did you get the idea? What was the first thing you did when you realized that you had a good idea? what worked? what was your biggest mistake?  This program is produced by http://ontracktips.com/storytelling-business-building-chris-brogan/ It’s the answers to these questions that interviewers love to ask because viewers want to experience the journey of the successful business owner. They want to imagine themselves walking this path and living this dream. But aside from telling your rise to the top story, what other stories can we tell as business owners? what other stories do people want to hear? That’s why I have invited @118320665823821681206  to “Get on Track, Stay on Track” because Chris is passionate about small business and he understands the value of telling story for branding, for marketing, for business. *Chris is the Author of* "Trust Agents", "Google+ for Business" "The Impact Equation" "Social Media 101" and the soon to be released "The Freaks Shall Inherit the Earth" http://jtw.bz/ChrisBr (affiliate link) Some of the questions I’m going to be asking Chris are: ⇒ Other than your rise to the top story, what day to day stories can we tell in marketing? ⇒ What are some of the best examples of companies that are using storytelling in business today? ⇒ How much of your personal life do you share in your business story? If this interests you, start asking questions now AND Invite 2 friends! ---------------------------------------------------------------------------------   Did you click "Yes" on the event invite? Catch past interviews  http://ontracktips.com and *look for the big RED button.* Upcoming Guests: ⇒ Andrea Vahl "How to Find clients" ⇒ Phyllis Khare "Time Management for Small Business Owners" Subscribe to "Get on Track, Stay on Track" on YouTube -http://jtw.bz/YouTubeOTT  Listen to our Podcast in iTunes http://jtw.bz/iTunesOTT  Join us on Twitter using the hashtag   #OnTrackTips   ========================================­============== If you like this series, Please Share this with 2 friends. Visit Chris Brogan at http://www.chrisbrogan.com/  Read his books also http://jtw.bz/ChrisBr   ========================================­============== #chrisbrogan #storytelling #smallbusiness #marketing #socialmedia #blogging  Storytelling for Business Building with Chris Brogan2014-03-06 19:00:00243  
Ronnie Bincer115,161*Introducing the New and Improved Circloscope* On Monday, February 17th, @108210288375340023376 and @117778937939543425499 will be joined by @112472587150551442541 of @109096245971703802400. Craig is a former product manager for Microsoft and now a co-founder at @109096245971703802400 along with @117778937939543425499 and @115932955064831083806. Circloscope is in the final phases of redevelopment; Christine and Craig will give us a sneak peek of Circloscope's new features, will tell you how it can be used to help you *identify engagers and influencers in your area of interest*, and will discuss the _*importance of circle management*_ so you can filter through the noise and focus in on the conversations that really matter to you. *Helpful articles on Using/Getting the most out of the current version of Circloscope:* *Circloscope A to Z* by the developer @115932955064831083806  https://plus.google.com/u/0/+EhsanAhmadiGharacheh/posts/MQznXkSJbAR *Circloscope Recipes* by @114918475211209783081  http://www.plusyourbusiness.com/circloscope-recipe-list/ *Introduction to Circloscope* by @100172216890994354180   https://plus.google.com/u/0/events/ceijk9piqlmiv3ffkkgdi7nuqo4 Christine & Ronnie launched *Influence Marketing Tools N' Techniques* aka #TNTBootcamp to an audience of over 300 who were eager to learn to identify and engage with key influencers on Google Plus and to understand how to "get on the radar" themselves. Click here to watch the first episode in the series and to read the recaps put together by several of the audience members:http://bit.ly/MhiA4x _Upcoming Shows in the Series_ *Monday, February 17th* -www.circloscope.com @112472587150551442541, former Product Development Manager at Microsoft and now a partner at @109096245971703802400, discusses how @109096245971703802400 is being used to identify engagers on Google+ and will provide a sneak peak at the new features that will be released in the new version of the tool. *Monday, March 3rd* -www.steadydemand.com/tool/ @102572320061138442096 from @116266498226740184904 discusses how Steady Demand's Pro Tool provides special engagement tools for both Profiles and Pages including some unique alert features and a scoring system to measure post quality and social signals to post ratio. It can be used to identify top engagers on your pages' posts as well analyze competitors' engagement and posts. Learn how to increase engagement by improving the quality of your posts and to gauge the impact of your SEO and social efforts over a given time period. *Monday, March 17th* -http://www.NOD3x.com Dive into data mining with @100034828195835575273 from @108883357423682942734 to learn how this powerful tool can be used to identify influencers across Google+, Twitter, Facebook and YouTube based on keywords and hashtags and how Klout, Kred and PeerIndex are being used along with NOD3x to measure influence. _*Previous Episodes*_ First, Series Kickoff Overview: http://bit.ly/MhiA4x Second, @11148754#TNTBootcamp - Influence Marketing Tools N' Techniques - Circloscope2014-02-17 20:30:00177  
Peter H. Diamandis385,428Join Peter H. Diamandis to discuss Abundance, exponential technologies and anything else. THE HANGOUT IS HERE:  https://plus.google.com/102564912330648182355/posts/HpGtQb2UQKr THANK YOU for joining us! The recording of the Hangout is here: http://www.youtube.com/watch?v=19K8-NSfOWgHangout With Peter Diamandis2013-06-20 18:00:00762  
martin shervington1,278,161*Want to ask questions about publishing YOUR book?* Well, next week I will be joined by Shawn Welch, co-author of 'APE: author, publisher, entrepreneur'. I am sure he will have a lot of answers for you as well. *When.* Sunday at 7pm GMT; 11am PST; 2pm EST. *What it is all about.* Since reading Guy Kawasaki and Shawn Welch's book 'APE: Authors Publisher and Entrepreneur' I felt inspired to help more people follow their dream. I've motivated people for years to find their enthusiasm of writing, and published a few books myself along the way (both traditional and self-publishing). *The Plan:* Guy has launched the FREE 4 session course and Shawn will take us into Session two. So get yourself ready with some interesting questions! Then, in the following two on-air hangout sessions, I will help you get some structure in place that will help motivate you to become a successful author - I've gone down the publishing and self publishing route myself.  There may also have additional guests to the subsequent hangouts to get you focused and inspire your inner author! *Next Dates:* 17th Feb 17th March *Interested in getting involved?* Click ‘YES’ on the event, read Guy’s book and I’ll see you at the launch! Want to know more about Guy and Shawn’s book check out this post on my blog: http://www.martinshervington.com/getting-books-published-with-ape-author-publisher-entrepreneur-self-publishing/Going 'APE' with Shawn Welch!2013-01-20 20:00:0060  
martin shervington1,278,161*Are you ready to publish your book in 2013?* _After all, everyone has at least one book in them!_ This event will get you more inspired, focused and motivated than ever before. *When.* _Sunday at 7pm GMT; 11am PST; 2pm EST._ *What it is all about.* Since reading Guy Kawasaki and Shawn Welch's book 'APE: Authors Publisher and Entrepreneur' I felt inspired to help more people follow their dream. I've motivated people for years to find their enthusiasm of writing, and published a few books myself along the way (both traditional and self-publishing). *The Plan:* Guy will launch the FREE 4 session course on Sunday 13th January. So get yourself ready with some interesting questions! Then, in the following three on-air hangout sessions, I will help you get some structure in place that will help motivate you to become a successful author.  _We will also have additional guests to the subsequent hangouts to get you focused and inspire your inner author!_ *Next Dates:* 20th January (same time) 17th Feb 17th March *Interesting in getting involved?* Click ‘YES’ on the event, read Guy’s book and I’ll see you at the launch! Want to know more about Guy and Shawn’s book check out this post on my blog: http://www.martinshervington.com/getting-books-published-with-ape-author-publisher-entrepreneur-self-publishing/Live hangout on-air with Guy Kawasaki! Going 'APE'.2013-01-13 20:00:00369  
Trever McGhee98,029Please accept my apologies if your one of the few that got hit by a bug in their system! This is my first event and for some reason Google notified some people 20 times and for some their system was planning on doing that within their calendars for the next 5 years...every single day...20 times a day...how it did or why it would set peoples calendars up to be notified 20 times a day...I don't know. Hopefully they've got it corrected, if not please let me know. I know I wanted to help peoples wishes come true but not in that way, The goal of this event my Birthday is give you as many of my Birthday Wishes as you require...why because you deserve it. My wish is here is to connect you to the thoughts/ the energy of thousands of people around the world all making a Birthday Wish for themselves from the heart... to you. I like to Imagine the energy from all those making a wish and the energy coming from the ones that come true(the smiles..the laughter..the tears...the overflowing of pure joy) being connected to you to power your own wish to come true. Thanks to some theories about Quantum Physics there's no space between you or me or them...topped with the fact they tell us energy is never destroyed, it's gotta go somewhere as each new person joins in, so why not to you to empower your wish to come true sooner rather than later. Imagine being connected to thousands....millions of others all making wishes...all hoping that your wish comes true for it will help empower their wish. They've documented several cases of where positive thoughts have made a difference, so why not around someones birthday who can then share it with everyone whose connected to that person...so me for this event. It's never been done before, so why not now....be part of it. You have nothing to lose and everything to gain as we go day by day, year by year building this community of wish granters. Now think of an image that represents your wish and then take2seconds to think of that image at least once a day until it comes true. Have fun with it, there's no right or wrong way when you come from the heart. Please let us know as each wish comes true...yes each wish...there's no law that says you're only granted one wish...you deserve everyone of them when they come from the heart..when that wish fills you with the passion for life... *****UPDATE at first I was focused on getting as many people as possible for this so that everyone had more energy but now after reading your comments..hearing your passion for life...the numbers have gone completely out the window for each one of you have brought your own unique energy to the equation that's priceless....THANK YOU In my world Birthday wishes can be made everyday of the year because it's a celebration everyday that your here to share this with. So today I Celebrate being 44 and 1 day old.Update to fix Google Bug for "It's My Birthday and my wish is for your wishes to come true!!"2012-08-17 12:00:00203  
pio dal cin82,761Larry Page is slowly recovering from the illness that prevented him from attending to the shareholders meeting a couple weeks ago and other public events. Eric Schmidt reports that he is now slowly recovering and beginning to go back to his office. I though I made this Event for everyone like me who want to wish him a total and quick recovery. So write your message here below to express Larry your Gplusser's supportLarry Page is Back to Work -Virtual welcome back card2012-07-14 04:00:0014  

Shared Circles, die Visnja Zeljeznjak (luckyisgood) enthalten.

Shared Circles gibt es nicht mehr auf Google+, aber Du kannst Dir die Historie hier anschauen.

Die Google+ Sammlungen von Visnja Zeljeznjak (luckyisgood)

Aktivität

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Die Top Beiträge aus den letzten 50 Beiträgen

Die meisten Kommentare: 78

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2015-12-06 10:43:22 (78 comments; 1 reshares; 15 +1s)Open 

This is more or less how most Europeans view the situation in the US. The Americans claim their gun situation is complicated or not as simple as it seems, and we (the rest of the world) give blank stares, thinking the same thing: if you don't want gun deaths, remove the guns. Sometimes it is simple. 

Die meisten Reshares: 41

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2015-09-27 08:27:44 (21 comments; 41 reshares; 123 +1s)Open 

This is strange: people's imagination can think up a futuristic flying car, but we're having a hard time with an idea that we we WON'T WANT TO OWN these things. See the flying car coming out of a suburban garage? Ain't gonna happen. (2min video)

The future does not belong to owning very expensive stuff such as cars. We don't really want to own stuff, no: we confuse our desire to own stuff with our desire to go somewhere now, right this minute. In the future, privately-owned, government-licensed taxi fleets of electric autonomous (flying) vehicles will take us anywhere we want to. A vehicle will appear in front of our door in a matter of minutes, and disappear the second we step out of it at our daily destination. Think about it: would you ever want to spend most of your life's earnings on a flying car if renting one on-demand was cheaper, or at least of the... mehr »

Die meisten +1: 137

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2015-10-23 18:34:46 (20 comments; 25 reshares; 137 +1s)Open 

Oh wait :) 

Die Letzten 50 Beiträge

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2016-02-11 18:12:48 (5 comments; 5 reshares; 39 +1s)Open 

This is how you announce a major scientific breakthrough: (8 min video, very worth a look). You start the press conference by "We have detected gravitational waves, we did it!" followed by explanations so clear and interesting that your eyes tear up in awe. This man's name is David Reitze and he's the executive director of LIGO. Hopefully they put him in front of cameras more often.

This is how you announce a major scientific breakthrough: (8 min video, very worth a look). You start the press conference by "We have detected gravitational waves, we did it!" followed by explanations so clear and interesting that your eyes tear up in awe. This man's name is David Reitze and he's the executive director of LIGO. Hopefully they put him in front of cameras more often.___

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2016-02-07 14:39:03 (0 comments; 0 reshares; 2 +1s)Open 

Touch without the touchscreen for $49 - I have no idea how they make this work, but it's cool. No Macs yet, though.

Touch without the touchscreen for $49 - I have no idea how they make this work, but it's cool. No Macs yet, though.___

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2016-02-04 08:49:22 (0 comments; 2 reshares; 4 +1s)Open 

What I loathe about some publishers: when they know a piece they publish is fake, but still decide to leave in online - to get advertising views.

Before you criticize Jack Ma, the CEO of Alibaba, for saying what the headline claims he said: know that this whole piece is garbage and fake. Jack Ma never said this.

If David Ogilvy's famous saying is still true today, 80% of people never read past the headline, so 80% of people might believe Jack Ma was an asshole.

This piece not only tarnishes a good reputation of an honorable and otherwise humble man, but it says a lot about that online publisher VulcanPost.

Another publisher debunked this: http://mothership.sg/2014/12/biggest-lie-of-2014-jack-ma-did-not-write-that-article-about-how-you-deserve-it-if-youre-poor-at-35/

And what does VulcanPost do? They edit their original bullshit post with a... mehr »

What I loathe about some publishers: when they know a piece they publish is fake, but still decide to leave in online - to get advertising views.

Before you criticize Jack Ma, the CEO of Alibaba, for saying what the headline claims he said: know that this whole piece is garbage and fake. Jack Ma never said this.

If David Ogilvy's famous saying is still true today, 80% of people never read past the headline, so 80% of people might believe Jack Ma was an asshole.

This piece not only tarnishes a good reputation of an honorable and otherwise humble man, but it says a lot about that online publisher VulcanPost.

Another publisher debunked this: http://mothership.sg/2014/12/biggest-lie-of-2014-jack-ma-did-not-write-that-article-about-how-you-deserve-it-if-youre-poor-at-35/

And what does VulcanPost do? They edit their original bullshit post with a disclaimer at the bottom of the post: "Disclaimer: Mothership.sg has very kindly brought to our attention that the original post of this article may not be as reliable as we thought. Upon further deliberation, we have decided not to remove the article because there is still lessons that can be learn from the article itself, as pointed out to us by some of our readers."

Takeaway: raise your awareness about the headlines you never click and refuse to make decisions based on what you do NOT read. Many headlines are misleading, some (like this one) are fake for advertising views, and some are downright malicious, exploiting the lack of time to read the whole article.

This is why I use an ad blocker. VulcanPost did not earn a damn penny for deceiving me.

P.S. if you're wondering about who Jack Ma is, this 4 min video is great: https://www.youtube.com/watch?v=QCr9-7It7fY - he's a billionaire entrepreneur and a great inspiration.___

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2016-01-22 18:40:55 (0 comments; 0 reshares; 3 +1s)Open 

The kind of thing / service my company does: B2B website improvement reports.

To our new client Ciklopea, a well-known Croatian translation company, we delivered a website improvement report for increasing their website’s lead generation capabilities online. See what the client got: https://www.logit.hr/clients/ciklopea/

#b2b #improvement___The kind of thing / service my company does: B2B website improvement reports.

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2016-01-15 22:43:18 (0 comments; 0 reshares; 4 +1s)Open 

Experimental treatment never before tried on humans gets results: "Layla’s doctors got permission to use an experimental form of gene therapy using genetically engineered immune cells from a donor. Within a month these cells had killed off all the cancerous cells in her bone marrow."

Gene editing, named the most significant scientific breakthrough in 2015, is promising. Yes, this baby was saved with something that has the words genetically engineered in it. Does anyone have a problem with that? I don't. 

Experimental treatment never before tried on humans gets results: "Layla’s doctors got permission to use an experimental form of gene therapy using genetically engineered immune cells from a donor. Within a month these cells had killed off all the cancerous cells in her bone marrow."

Gene editing, named the most significant scientific breakthrough in 2015, is promising. Yes, this baby was saved with something that has the words genetically engineered in it. Does anyone have a problem with that? I don't. ___

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2016-01-08 14:12:56 (9 comments; 0 reshares; 13 +1s)Open 

The most important car of the 21st century will be unveiled in two months. You won't be able to drive it at least until 2018, but I can't stress enough how important it is that this model catches on. It will be the first low(er)-cost, 100% electrical car in the world, aimed at the middle class. I believe that the adoption of this model can speed up the demise of the fossil fuel industry, and I believe that, based on the events that will follow the launch of this car, the world can transition to fully clean personal transportation much sooner than 2050.

"Speaking to Reuters, Tesla spokeswoman Khobi Brooklyn confirmed that the “Model 3 is on schedule” and will be unveiled in March of this year. Brooklyn further added that the company fully expects to start selling the car to consumers in 2017."

The Model 3: 200+ miles of range, seats 5, price = $35K, can use Tesla Superchargers___The most important car of the 21st century will be unveiled in two months. You won't be able to drive it at least until 2018, but I can't stress enough how important it is that this model catches on. It will be the first low(er)-cost, 100% electrical car in the world, aimed at the middle class. I believe that the adoption of this model can speed up the demise of the fossil fuel industry, and I believe that, based on the events that will follow the launch of this car, the world can transition to fully clean personal transportation much sooner than 2050.

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2016-01-07 08:58:50 (0 comments; 4 reshares; 22 +1s)Open 

This is funny :)

Meanwhile in a not too distant future :)

From The New Yorker
http://www.newyorker.com/cartoons/daily-cartoon___This is funny :)

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2016-01-05 20:25:20 (2 comments; 0 reshares; 8 +1s)Open 

Veganism is going mainstream in the US. Good news! And also an advice on how to successfully influence your friends to eat less meat: stop making veganism about animal welfare (most people don't care that much about animals), start making veganism about their own health!: Read this article too for more stats and data: http://www.foodnavigator-usa.com/Markets/Vegan-is-going-mainstream-trend-data-suggests

Veganism is going mainstream in the US. Good news! And also an advice on how to successfully influence your friends to eat less meat: stop making veganism about animal welfare (most people don't care that much about animals), start making veganism about their own health!: Read this article too for more stats and data: http://www.foodnavigator-usa.com/Markets/Vegan-is-going-mainstream-trend-data-suggests___

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2016-01-04 14:53:01 (12 comments; 0 reshares; 26 +1s)Open 

My company +Logit Ltd. is now 14 years old. This is me with my team.

Logit is celebrating its 14th birthday! In this new blog post: https://www.logit.hr/blog/logit-14th-birhtday/ we briefly reminiscence about the changes in the digital marketing industry in the past 14 years. Includes some interesting stats and links.

This is our team in December 2015, from left to right: +Daniel Maratovic, +Monika Kucic, +Marko Radelic, +Visnja Zeljeznjak, +Ivan Jurisic, +Sasha Matijasic, +Hrvoje Krpan___My company +Logit Ltd. is now 14 years old. This is me with my team.

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2015-12-22 16:32:50 (0 comments; 1 reshares; 2 +1s)Open 

Exhibiting at a trade show? In our new blog post, we're giving you ideas about how to use your website and digital marketing to get the most from the trade show. Read more here: https://goo.gl/VMr08e

Trade shows are among the best channels for generating large numbers of high-quality leads and building relationships with B2B buyers. But because trade shows also have the highest cost per lead, you need to adapt your website to capture more trade show leads. Here’s how: https://goo.gl/VMr08e [BLOG POST]

#b2b #leadgeneration___Exhibiting at a trade show? In our new blog post, we're giving you ideas about how to use your website and digital marketing to get the most from the trade show. Read more here: https://goo.gl/VMr08e

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2015-12-12 10:20:41 (3 comments; 0 reshares; 13 +1s)Open 

Zagreb, Croatia has been named the best European holiday destination this year. "From dreamy lights to beautiful Christmas market stands, the city is everything you need to get into the spirit of the advent season." Everyone is invited!

Zagreb, Croatia has been named the best European holiday destination this year. "From dreamy lights to beautiful Christmas market stands, the city is everything you need to get into the spirit of the advent season." Everyone is invited!___

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2015-12-10 12:30:21 (0 comments; 0 reshares; 3 +1s)Open 

On Monday my company is visiting the Faculty of Engineering in Rijeka, Croatia where +Sasha Matijasic will give a guest lecture about #UNIX to the students of the Department of Computer Engineering. Here's Sasha talking about website development processes last week at the Polytechnic of Rijeka.

Professor Lenac from the Department of Computer Engineering at the Faculty of Engineering in Rijeka has invited our lead developer +Sasha Matijasic for a guest lecture on Monday, December 14th 2015. Students will hear Sasha talk about software development and Unix. Here's a last week's picture of Sasha, giving a lecture about the development processes we use in Logit to graduate students of the Polytechnic in Rijeka, Croatia.___On Monday my company is visiting the Faculty of Engineering in Rijeka, Croatia where +Sasha Matijasic will give a guest lecture about #UNIX to the students of the Department of Computer Engineering. Here's Sasha talking about website development processes last week at the Polytechnic of Rijeka.

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2015-12-08 18:27:23 (8 comments; 0 reshares; 6 +1s)Open 

Forget your worries, download an app that's a coloring book for adults. Such fun idea, +Jari Huomo. I'm downloading it now.

Zen Coloring book for adults
https://play.google.com/store/apps/details?id=com.jhdigitalsolutions.coloringforadults&hl=en

My latest app, if you have a minute of time, please download and let me know does it work in your Android device, thanks :)

Photo below coloured by me, illustration made by super skilled Chanelle from Australia https://www.instagram.com/chanellchanelle/___Forget your worries, download an app that's a coloring book for adults. Such fun idea, +Jari Huomo. I'm downloading it now.

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2015-12-08 11:52:43 (11 comments; 7 reshares; 26 +1s)Open 

SUGGESTIONS WELCOME: We're making the B2B Website Content Guide, a digital guide for writing B2B web page content, made for non-professional copywriters and inexperienced marketers working in larger and smaller B2B companies. The guide is still not finished and we're currently open for suggestions as to how to improve this thing. If you hate creating content for your company's website, but you got the dreaded task anyway, please leave a comment here as to how you wish a product such as this could help you* or what your biggest challenges with writing web page content are. Tnx!

SUGGESTIONS WELCOME: We're making the B2B Website Content Guide, a digital guide for writing B2B web page content, made for non-professional copywriters and inexperienced marketers working in larger and smaller B2B companies. The guide is still not finished and we're currently open for suggestions as to how to improve this thing. If you hate creating content for your company's website, but you got the dreaded task anyway, please leave a comment here as to how you wish a product such as this could help you* or what your biggest challenges with writing web page content are. Tnx!___

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2015-12-06 10:43:22 (78 comments; 1 reshares; 15 +1s)Open 

This is more or less how most Europeans view the situation in the US. The Americans claim their gun situation is complicated or not as simple as it seems, and we (the rest of the world) give blank stares, thinking the same thing: if you don't want gun deaths, remove the guns. Sometimes it is simple. 

This is more or less how most Europeans view the situation in the US. The Americans claim their gun situation is complicated or not as simple as it seems, and we (the rest of the world) give blank stares, thinking the same thing: if you don't want gun deaths, remove the guns. Sometimes it is simple. ___

2015-12-05 12:29:05 (15 comments; 1 reshares; 23 +1s)Open 

I got 100 MBit internet today (I know, was I living under a rock this whole time? Yes I was). The cat GIFs are loading fast now.

I got 100 MBit internet today (I know, was I living under a rock this whole time? Yes I was). The cat GIFs are loading fast now.___

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2015-11-28 10:13:45 (7 comments; 4 reshares; 34 +1s)Open 

Good one :)

___Good one :)

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2015-11-27 18:33:42 (0 comments; 0 reshares; 3 +1s)Open 

Free B2B website improvement tips 2x month in your inbox, published by my company +Logit Ltd.. Read more and see a sample tip: https://www.logit.hr/blog/free-website-improvement-tips/

NEW on logit.hr: Every 2 weeks we send one actionable website improvement tip: Read more and subscribe to get your first tip immediately: https://www.logit.hr/blog/free-website-improvement-tips/

Every tip teaches you:

- what you should improve on your B2B website
- why you should improve it
- step-by-step instructions on how to implement the change

#b2b #website #tips___Free B2B website improvement tips 2x month in your inbox, published by my company +Logit Ltd.. Read more and see a sample tip: https://www.logit.hr/blog/free-website-improvement-tips/

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2015-11-20 13:03:58 (5 comments; 0 reshares; 10 +1s)Open 

Me, giving the keynote speech at the +Web::Strategija 16 digital marketing conference in Zagreb, Croatia yesterday. Here are the 25 slides in English in case you're interested in learning what my company +Logit Ltd. learned after we had analyzed 189 websites of B2B companies: http://www.slideshare.net/logithr/what-logit-learned-by-analyzing-189-b2b-websites

Me, giving the keynote speech at the +Web::Strategija 16 digital marketing conference in Zagreb, Croatia yesterday. Here are the 25 slides in English in case you're interested in learning what my company +Logit Ltd. learned after we had analyzed 189 websites of B2B companies: http://www.slideshare.net/logithr/what-logit-learned-by-analyzing-189-b2b-websites___

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2015-11-20 12:52:31 (2 comments; 1 reshares; 12 +1s)Open 

How one software company works on continuous improvement of their B2B website. I've interviewed founders of +Terminal Works about their practices in maintaining their website to maximize online sales. One of the most important insights from the interview was what made the company translate their website to two languages, and how that affected their conversion ratios. Read the interview for more.

We’ve interviewed Terminal Works, one of the largest remote desktop scanning and printing software solution providers worldwide, about their company's online presence, how it helps them generate sales, and how they improve their website in order to increase their revenue.

#interview #b2b___How one software company works on continuous improvement of their B2B website. I've interviewed founders of +Terminal Works about their practices in maintaining their website to maximize online sales. One of the most important insights from the interview was what made the company translate their website to two languages, and how that affected their conversion ratios. Read the interview for more.

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2015-11-12 14:02:37 (2 comments; 0 reshares; 11 +1s)Open 

My company was invited to one of the universities in my city Rijeka to talk about the elements of a digital marketing campaign. I talked about funnels, calls to action, landing pages, owned / paid / earned media, and such. The reason was the original research we published the other week: https://www.logit.hr/blog/research-website-effectiveness-b2b-exporters/ on the effectiveness of B2B websites.

Our marketing director Visnja Zeljeznjak, head of development Sasa Matijasic, and manager Daniel Maratovic presented the results of our original research on the effectiveness of B2B websites to the students and professors at the Polytechnic of Rijeka.

Our goal was to familiarize both students and professors with why and how we create and run real digital marketing campaigns.

We’ve also invited the students to apply for an internship to get a practical experience in digital marketing and software development. If you are a student, feel free to apply.

Read the entire blog post: https://goo.gl/n0YFsC

#education #university___My company was invited to one of the universities in my city Rijeka to talk about the elements of a digital marketing campaign. I talked about funnels, calls to action, landing pages, owned / paid / earned media, and such. The reason was the original research we published the other week: https://www.logit.hr/blog/research-website-effectiveness-b2b-exporters/ on the effectiveness of B2B websites.

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2015-11-11 09:15:50 (10 comments; 3 reshares; 7 +1s)Open 

Beautifully designed, high-tech Kisha umbrella + Android / iPhone mobile app, will make every fashionable person stand out on a rainy day. This 100% windproof, sturdy umbrella has been created in the rainiest city in Europe: Rijeka, Croatia (I bet you thought I'd say London. Gotcha!) The Bluetooth-powered umbrella comes with a mobile app which alerts you that you forgot your umbrella in a library, in a cafe... The battery that powers the Bluetooth chip lasts for 12 months.

Browse all of their umbrellas: https://www.getkisha.com/collections/all-umbrellas, including:
- optical illusion designs
- leopard design
- classic men's and women's design 
- gorgeous pink & violet with unique fabric

Really: an umbrella like no other. Prices starting at $69 (it's got Bluetooth, remember?)

Congratst... mehr »

Beautifully designed, high-tech Kisha umbrella + Android / iPhone mobile app, will make every fashionable person stand out on a rainy day. This 100% windproof, sturdy umbrella has been created in the rainiest city in Europe: Rijeka, Croatia (I bet you thought I'd say London. Gotcha!) The Bluetooth-powered umbrella comes with a mobile app which alerts you that you forgot your umbrella in a library, in a cafe... The battery that powers the Bluetooth chip lasts for 12 months.

Browse all of their umbrellas: https://www.getkisha.com/collections/all-umbrellas, including:
- optical illusion designs
- leopard design
- classic men's and women's design 
- gorgeous pink & violet with unique fabric

Really: an umbrella like no other. Prices starting at $69 (it's got Bluetooth, remember?)

Congrats to my friend +Goran Čandrlić and his team on making it with this product! 

BTW did you know: "Kisha" is a Croatian word for "Rain". ___

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2015-11-09 18:02:01 (31 comments; 1 reshares; 7 +1s)Open 

Twitter is clueless. +Thomas Baekdal nails it in this article: "The problem with Twitter, of course, is that it's far too limited. The 140 character limit prevents people from really sharing 'whatever'. It forces people to think first, because it has to fit such a condensed space.

What I'd add about Twitter's cluelessness about why they're not as popular and as valuable as Facebook is this:

- Facebook has a self-serve global ad platform, Twitter doesn't. Duh.

- Twitter actually emails its own users to start advertising and when you want to try, they tell you your country is not supported. Duh. To annoy your users like that and still be able to get away with it, you'd have to be a profitable social network, like Linkedin is (don't get me started with them; I have a special place in my heart for the many annoyances of... mehr »

Not Even Twitter Understands Twitter 
One might say that whether Twitter has a star (favorite) or a hearth is just an icon. It doesn't really matter. And that's kind of true. 

But, from a trend perspective, is yet another example of how Twitter is trying to get away from the more businesslike focus that it we all love today, and that is a problem.

Let's explore this:
http://www.baekdal.com/opinion/not-even-twitter-understands-twitter/___Twitter is clueless. +Thomas Baekdal nails it in this article: "The problem with Twitter, of course, is that it's far too limited. The 140 character limit prevents people from really sharing 'whatever'. It forces people to think first, because it has to fit such a condensed space.

What I'd add about Twitter's cluelessness about why they're not as popular and as valuable as Facebook is this:

- Facebook has a self-serve global ad platform, Twitter doesn't. Duh.

- Twitter actually emails its own users to start advertising and when you want to try, they tell you your country is not supported. Duh. To annoy your users like that and still be able to get away with it, you'd have to be a profitable social network, like Linkedin is (don't get me started with them; I have a special place in my heart for the many annoyances of Linkedin).

- Twitter does not understand the only niche nobody's as good as Twitter is, and that's real-time news. I stay away from Twitter most of the day, but yesterday was an election day in my country and I would not miss all the funny memes for the world! I went to Twitter to laugh my ass off and to steal some good shit to reshare to my Facebook friends. 

My prediction for the future of Twitter is this:

Twitter is the new MySpace. Its value will soon drop very low, and that's when Facebook will buy it and turn it into a decent place to be. Facebook, unlike Twitter, understands what being a media giant means. This does not mean Facebook will ruin Twitter, au contraire: Zuck is too smart to create a pale copy of Facebook on another network. I look forward to waking up one morning to hear that FB has bought TW. 

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2015-11-07 13:55:36 (6 comments; 0 reshares; 41 +1s)Open 

My parents' cat Snowflake for today's #caturday. I just love this cat. She's a very misbehaved cat, bitey and everything, but everyone loves her.


My parents' cat Snowflake for today's #caturday. I just love this cat. She's a very misbehaved cat, bitey and everything, but everyone loves her.
___

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2015-11-06 10:13:46 (3 comments; 1 reshares; 7 +1s)Open 

Plan & content first. Web development and web design second. That's how we approach redesigning B2B websites today. Feel free to steal this picture from me and use it in your own business if you need to visualize your processes.

Where in the B2B website redesign process do software development and web design go? Never before planning & content revision / creation. (steal and share this picture if you agree)___Plan & content first. Web development and web design second. That's how we approach redesigning B2B websites today. Feel free to steal this picture from me and use it in your own business if you need to visualize your processes.

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2015-10-31 22:46:37 (23 comments; 12 reshares; 69 +1s)Open 

Basic income in Finland is moving towards becoming reality. By November 2016 the Finnish government will prepare a proposal for implementing basic income in the amount of 800 EUR / month. 

+Zex Konjina 'tis the time to choose your Finnish name and move! Pack warm clothes, though ;) 

#abundance  

Basic income in Finland is moving towards becoming reality. By November 2016 the Finnish government will prepare a proposal for implementing basic income in the amount of 800 EUR / month. 

+Zex Konjina 'tis the time to choose your Finnish name and move! Pack warm clothes, though ;) 

#abundance  ___

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2015-10-26 11:11:24 (7 comments; 1 reshares; 6 +1s)Open 

There aren't enough good software engineers in this world and we need to do something about it. My company is supporting this #crowdfunding  effort which aims to educate more kids and students in STEM (Science, Technology, Engineering, Math) by giving them a cool robot to assemble themselves and play with and learn software development. Consider donating to this campaign. 

Tagging tech friends from Croatia (this project is by a friend of mine, Marin Trošelj, from Rijeka) - please share, contribute, and write about it if you can: 
+Zex Konjina +Alen Ladavac +Jurica Železnjak +Jovica Popovic +Radoslav Dejanović +Goran Čandrlić +Goran Duskic +Ivan Kovacevic +Marin Marić +Sinisa Gavrilovic +Hrvoje Hladnik +Miroslav Varga 

We want to help educate more kids and students in #STEM  (Science, Technology, Engineering, Math) and that's why we contributed to this Indiegogo campaign. The idea is quite cool: kids will get their hands on a robot and by assembling it, they'll learn all sorts of stuff such as software development (and there are never enough good software engineers around). Contributors can choose the STEMI DONOR perk if they want their robot to be donated to the school of their choice. Help make it happen for our friends at STEMI.___There aren't enough good software engineers in this world and we need to do something about it. My company is supporting this #crowdfunding  effort which aims to educate more kids and students in STEM (Science, Technology, Engineering, Math) by giving them a cool robot to assemble themselves and play with and learn software development. Consider donating to this campaign. 

Tagging tech friends from Croatia (this project is by a friend of mine, Marin Trošelj, from Rijeka) - please share, contribute, and write about it if you can: 
+Zex Konjina +Alen Ladavac +Jurica Železnjak +Jovica Popovic +Radoslav Dejanović +Goran Čandrlić +Goran Duskic +Ivan Kovacevic +Marin Marić +Sinisa Gavrilovic +Hrvoje Hladnik +Miroslav Varga 

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2015-10-23 18:34:46 (20 comments; 25 reshares; 137 +1s)Open 

Oh wait :) 

Oh wait :) ___

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2015-10-19 17:38:19 (1 comments; 3 reshares; 10 +1s)Open 

Couldn't resist :) So good. 

//via +dawn ahukanna 

https://twitter.com/fortes/status/399339918213652480___Couldn't resist :) So good. 

//via +dawn ahukanna 

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2015-10-15 18:46:01 (6 comments; 0 reshares; 6 +1s)Open 

The ultra-rich who willingly decided to give away 106.8 billion of their own dollars. This is my personal motivation to eventually join the 0.01% percent of humans and become ultra rich myself: I'd know where to invest that kind of money. Most of the people one this list invested in health and the betterment of human kind on a global scale.

The ultra-rich who willingly decided to give away 106.8 billion of their own dollars. This is my personal motivation to eventually join the 0.01% percent of humans and become ultra rich myself: I'd know where to invest that kind of money. Most of the people one this list invested in health and the betterment of human kind on a global scale.___

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2015-10-15 17:19:58 (3 comments; 6 reshares; 48 +1s)Open 

Tesla on an autopilot - so cool - welcome, 21st century!

"  I say almost perfect, because it isn’t flawless. I’m not entirely sure that was the car’s fault, however. We drove, or rather operated the system because you’re actually much closer to a “systems operator” than a driver in this case, in about 20 minutes of New York City traffic. Most people, when faced with the chaotic trash soup known as New York City traffic for the first time, instantly back out and make up some meek excuse about wanting to take a taxi instead. So it was very brave of Tesla to have this be the very first place we’d try it.  "


http://jalopnik.com/teslas-autopilot-system-is-awesome-and-creepy-and-a-sig-1736573089___Tesla on an autopilot - so cool - welcome, 21st century!

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2015-10-15 17:11:01 (12 comments; 1 reshares; 13 +1s)Open 

Game of Thrones' scenes next to real locations from Croatia
You'll notice that real locations are even more beautiful. 

Game of Thrones' scenes next to real locations from Croatia
You'll notice that real locations are even more beautiful. ___

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2015-10-07 09:02:38 (5 comments; 0 reshares; 14 +1s)Open 

I can't believe I'm saying this: Finally a machine to compete with MacBook Air - and it's coming from Microsoft. Tablet + laptop (+ pen) all in one, 12 hour battery life, 1.5 kg weight, 3000x2000 resolution. I love my Air but it's not healthy to have only one good ultrabook on the market (every other machine I researched was basically crap). I hope Surface Book does well and I hope it's really that good.

I can't believe I'm saying this: Finally a machine to compete with MacBook Air - and it's coming from Microsoft. Tablet + laptop (+ pen) all in one, 12 hour battery life, 1.5 kg weight, 3000x2000 resolution. I love my Air but it's not healthy to have only one good ultrabook on the market (every other machine I researched was basically crap). I hope Surface Book does well and I hope it's really that good.___

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2015-09-29 08:58:58 (30 comments; 7 reshares; 42 +1s)Open 

This most basic communication advice still needs repeating: avoid using your personal email address for business purposes. 

Email communication tip: use your business email address to increase trust. Avoid free addresses such as yourname33@gmail.com. By communicating from your business email account, you'll get more replies, faster.

Trust is easy to lose and expensive to earn, especially in the B2B segment. ___This most basic communication advice still needs repeating: avoid using your personal email address for business purposes. 

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2015-09-28 09:57:36 (5 comments; 1 reshares; 6 +1s)Open 

50% off on ALL O'Reilly ebooks - only today (no, really)
Amazon is disabling their "Send-to-Kindle" option for some reason, so O'Reilly is having a big sale on all their ebooks. O'Reilly has some of the best technical books on the planet - and will of course continue to sell their ebooks, you just won't be able to send them so conveniently to your Kindle like before. 

I just bought a book I've been meaning to get to for like 10 years... And was pleasantly surprised to see that it was republished in the newest edition just this month. And it's cheaper than on Amazon. 

Shop O'Reilly e-books for half the price today, as the option to send books directly to Kindle is being pulled off. Good thing that I have a Bookeen. ;-)

"For one day only, save 50% on ALL ebooks from shop.oreilly.com and pack your Kindle—or other ebook reader—full to the brim. After all, reading well is the best revenge."___50% off on ALL O'Reilly ebooks - only today (no, really)
Amazon is disabling their "Send-to-Kindle" option for some reason, so O'Reilly is having a big sale on all their ebooks. O'Reilly has some of the best technical books on the planet - and will of course continue to sell their ebooks, you just won't be able to send them so conveniently to your Kindle like before. 

I just bought a book I've been meaning to get to for like 10 years... And was pleasantly surprised to see that it was republished in the newest edition just this month. And it's cheaper than on Amazon. 

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2015-09-28 08:58:06 (22 comments; 9 reshares; 77 +1s)Open 

Would you have implants put in your brain (safely) if it meant higher intelligence, faster learning, and other superpowers? Artificial intelligence (AI) and artificial super-intelligence (ASI) is all the rage today, but amplified intelligence is probably even more interesting.

For example, imagine having a direct neural connection to all the world's knowledge - like having a super-fast Google inside your brain, but with concrete answers, not just search results. Wouldn't that be swell? Imagine how much more productive people would be. Knowledge transfer and organizing knowledge would stop being a problem (anyone who ever tried to educate inexperienced people knows how hard this can be - actually no, not hard; just very slow). 

Or, imagine being able to connect the dots fast, like, having six groundbreaking ideas before breakfast. Wouldn't that... mehr »

Humans With Amplified Intelligence Could Be More Powerful Than AI

With much of our attention focused the rise of advanced artificial intelligence, few consider the potential for radically amplified human intelligence (IA). It’s an open question as to which will come first, but a technologically boosted brain could be just as powerful — and just as dangerous – as AI.___Would you have implants put in your brain (safely) if it meant higher intelligence, faster learning, and other superpowers? Artificial intelligence (AI) and artificial super-intelligence (ASI) is all the rage today, but amplified intelligence is probably even more interesting.

For example, imagine having a direct neural connection to all the world's knowledge - like having a super-fast Google inside your brain, but with concrete answers, not just search results. Wouldn't that be swell? Imagine how much more productive people would be. Knowledge transfer and organizing knowledge would stop being a problem (anyone who ever tried to educate inexperienced people knows how hard this can be - actually no, not hard; just very slow). 

Or, imagine being able to connect the dots fast, like, having six groundbreaking ideas before breakfast. Wouldn't that be something?

We're already amplifying ourselves. It's just that we carry information devices on our bodies, not inside of us. I, for one, welcome the day when we become our own overlords.

//via +Firas Hermez 

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2015-09-27 08:56:57 (7 comments; 4 reshares; 41 +1s)Open 

Oil might soon become a losing card. Everything that helps humanity wean itself off of oil is a GOOD THING. If some businesses need to feel pain where their wallets are, it's a good thing: it will make them switch to clean energy sooner. 

Oil might soon become a losing card. Everything that helps humanity wean itself off of oil is a GOOD THING. If some businesses need to feel pain where their wallets are, it's a good thing: it will make them switch to clean energy sooner. ___

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2015-09-27 08:27:44 (21 comments; 41 reshares; 123 +1s)Open 

This is strange: people's imagination can think up a futuristic flying car, but we're having a hard time with an idea that we we WON'T WANT TO OWN these things. See the flying car coming out of a suburban garage? Ain't gonna happen. (2min video)

The future does not belong to owning very expensive stuff such as cars. We don't really want to own stuff, no: we confuse our desire to own stuff with our desire to go somewhere now, right this minute. In the future, privately-owned, government-licensed taxi fleets of electric autonomous (flying) vehicles will take us anywhere we want to. A vehicle will appear in front of our door in a matter of minutes, and disappear the second we step out of it at our daily destination. Think about it: would you ever want to spend most of your life's earnings on a flying car if renting one on-demand was cheaper, or at least of the... mehr »

This is strange: people's imagination can think up a futuristic flying car, but we're having a hard time with an idea that we we WON'T WANT TO OWN these things. See the flying car coming out of a suburban garage? Ain't gonna happen. (2min video)

The future does not belong to owning very expensive stuff such as cars. We don't really want to own stuff, no: we confuse our desire to own stuff with our desire to go somewhere now, right this minute. In the future, privately-owned, government-licensed taxi fleets of electric autonomous (flying) vehicles will take us anywhere we want to. A vehicle will appear in front of our door in a matter of minutes, and disappear the second we step out of it at our daily destination. Think about it: would you ever want to spend most of your life's earnings on a flying car if renting one on-demand was cheaper, or at least of the same price with much less fuss (no garages, no maintenance, no parking problems, no charging) and the same or higher level of convenience?

Owning stuff brought us here and we needed to own cars to accommodate for our current lifestyle, but ownership will be deprecated for most stuff in the future. I am certain of this because the writing has been on the wall for some time.___

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2015-09-27 08:07:23 (1 comments; 2 reshares; 9 +1s)Open 

I could listen to Neil deGrasse Tyson all day. The same goes for Edward Snowden. [PODCAST, 54 min]

They are some of the two of the best-spoken people on the planet. Listen to them talking about encryption, aliens, privacy, human rights, and the constitution as the supreme law of the land.

Tonight’s New Podcast: Neil deGrasse Tyson has “A Conversation with Edward Snowden (Part 1).”
Listen now on #iTunesPodcasts, #SoundCloud, #Stitcher & #TuneIn and at http://www.startalkradio.net/show/a-conversation-with-edward-snowden-part-1/___I could listen to Neil deGrasse Tyson all day. The same goes for Edward Snowden. [PODCAST, 54 min]

They are some of the two of the best-spoken people on the planet. Listen to them talking about encryption, aliens, privacy, human rights, and the constitution as the supreme law of the land.

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2015-09-25 13:20:50 (0 comments; 1 reshares; 4 +1s)Open 

Google Almost Bought Tesla Motors in 2013, But Tesla Saved Itself in the Last Minute (an Amazing Lesson in Sales)

Tesla Motors almost went bankrupt (for the second time) in 2013 and Musk approached Larry Page to save the company. The reason why this never happened has to do with SALES: I hate to spoil a good story for you, so read my short post in Linkedin to find out.

Google Almost Bought Tesla Motors in 2013, But Tesla Saved Itself in the Last Minute (an Amazing Lesson in Sales)

Tesla Motors almost went bankrupt (for the second time) in 2013 and Musk approached Larry Page to save the company. The reason why this never happened has to do with SALES: I hate to spoil a good story for you, so read my short post in Linkedin to find out.___

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2015-09-22 09:54:16 (0 comments; 2 reshares; 2 +1s)Open 

When your customers are afraid to publish the best content they have because they fear their competitors, what do you say to them? Did they listen? Did their competitors ever steal from them? Discuss. I wrote a little article for +Logit, inspired by something a client said.

Lack of content and lack of time to create content are the two single most challenging issues B2B companies face in digital marketing.

Hiding your most valuable content, such as product manuals, FAQs, documentation etc. makes no sense then because:

it does your company almost all harm and little good because:

- You're also hiding that content from prospects who need this content to make a decision to buy. A competitor's website of higher informational and educational value is just a click away.

- You're making it impossible for new customers to find you because Google can't see your gated content either. 

- You now have to invest additional time to create new content. 

- The new content you'll create "for marketing purposes" will most likely be written in marketese. And because you're strapped for time, you won't have the time to copy edit it and your marketese will more likely turn out to be bad marketese. Such a shame, because your hype-free, fact-driven content that customers love is sitting forgotten behind a registration wall.

Read more in the article. 

#b2bmarketing   #website   #optimization  ___When your customers are afraid to publish the best content they have because they fear their competitors, what do you say to them? Did they listen? Did their competitors ever steal from them? Discuss. I wrote a little article for +Logit, inspired by something a client said.

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2015-09-17 17:28:19 (0 comments; 6 reshares; 6 +1s)Open 

Help Syrian refugees. Google will match the amount of your donation (if you donate $10, Google will donate $10 too for up to 15 million dollars). Thanks, Google! P.S. share if you can't donate.

Help Syrian refugees. Google will match the amount of your donation (if you donate $10, Google will donate $10 too for up to 15 million dollars). Thanks, Google! P.S. share if you can't donate.___

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2015-09-16 18:08:14 (3 comments; 8 reshares; 17 +1s)Open 

Croatia is welcoming Syrian refugees and helping them go where they want to go. Croatian police is registering everyone who enters Croatia and supplies them with necessities. 24 years ago, when war was raging in Croatia and hundreds of thousands of Croats had to leave their homes, Syria sent food and help. #CroatiaRemembers  

Croatia is welcoming Syrian refugees and helping them go where they want to go. Croatian police is registering everyone who enters Croatia and supplies them with necessities. 24 years ago, when war was raging in Croatia and hundreds of thousands of Croats had to leave their homes, Syria sent food and help. #CroatiaRemembers  ___

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2015-09-12 19:01:51 (8 comments; 0 reshares; 31 +1s)Open 

+Sasha Matijasic and I took a nice 3-hour hike with friends this morning. This is one of the views we caught when we climbed a little hill "Veli Vrh" just a couple of klicks away from the city we live in (Rijeka, Croatia). It's so wonderful to live at the seaside and still have smaller and larger mountains to climb in the vicinity.

+Sasha Matijasic and I took a nice 3-hour hike with friends this morning. This is one of the views we caught when we climbed a little hill "Veli Vrh" just a couple of klicks away from the city we live in (Rijeka, Croatia). It's so wonderful to live at the seaside and still have smaller and larger mountains to climb in the vicinity.___

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2015-08-28 21:49:08 (5 comments; 1 reshares; 8 +1s)Open 

Klapa Samoana: a cappella band from New Zealand is singing a traditional Croatian song in northern-Croatian dialect #beautiful  (3min video)

Croatia went nuts this summer for these guys from New Zealand. They hardly, if at all, speak Croatian, but their voices are so beautiful. "Klapa" is traditional solo singing style originating in Dalmatia, Croatia. Hear them out, they're magnificent. 

Klapa Samoana: a cappella band from New Zealand is singing a traditional Croatian song in northern-Croatian dialect #beautiful  (3min video)

Croatia went nuts this summer for these guys from New Zealand. They hardly, if at all, speak Croatian, but their voices are so beautiful. "Klapa" is traditional solo singing style originating in Dalmatia, Croatia. Hear them out, they're magnificent. ___

2015-08-14 14:00:12 (4 comments; 1 reshares; 11 +1s)Open 

I just spent the whole day assigning project tickets and organizing what needs to be done, without actually anyone doing anything. #projectmanagement  

I just spent the whole day assigning project tickets and organizing what needs to be done, without actually anyone doing anything. #projectmanagement  ___

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2015-08-12 14:32:19 (0 comments; 2 reshares; 6 +1s)Open 

The Millennial's Guide to Landing Your Dream Job: FREE online course

http://how-to-land-your-dream-job.usefedora.com/courses/the-millennial-s-guide-to-landing-your-dream-job/

I had to share this because of my mixed experiences with young people who recently applied for jobs in my company. Unfortunately, most young people still don't know how to make themselves presentable to employers. Yes, we will google you! How does your digital footprint look like? If you're a developer, do you have a Github account? If you're applying for a marketing position, do you have past marketing projects? At least you have a website, don't you? No? 

The course has been created by a friend of mine, Jared Gold, who recently landed a job at a hot D.C. startup. 

The Millennial's Guide to Landing Your Dream Job: FREE online course

http://how-to-land-your-dream-job.usefedora.com/courses/the-millennial-s-guide-to-landing-your-dream-job/

I had to share this because of my mixed experiences with young people who recently applied for jobs in my company. Unfortunately, most young people still don't know how to make themselves presentable to employers. Yes, we will google you! How does your digital footprint look like? If you're a developer, do you have a Github account? If you're applying for a marketing position, do you have past marketing projects? At least you have a website, don't you? No? 

The course has been created by a friend of mine, Jared Gold, who recently landed a job at a hot D.C. startup. ___

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2015-08-10 13:40:36 (2 comments; 0 reshares; 8 +1s)Open 

When there are no professional photographers around, you're in a hurry, and your product photos look bad. This may seem like a "duh" advice but only to companies that have learned this lesson. I see terrible product photos in corporate presentations all the time.

DIY B2B website optimization tip: improve your product photos by shooting them against a white background.

Excellent products go hand in hand with excellent product photos. So many companies still make a mistake here: they put in a lot of effort in creating an amazing thing, only to fail at presenting their work well.

Of course, this is what you do in a hurry, when there are no photographers around. Hire experts.

#b2b   #website   #optimization   #tips  ___When there are no professional photographers around, you're in a hurry, and your product photos look bad. This may seem like a "duh" advice but only to companies that have learned this lesson. I see terrible product photos in corporate presentations all the time.

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2015-08-07 12:19:09 (9 comments; 3 reshares; 14 +1s)Open 

Gated content: a digital marketer's hardest drug. Behind almost any click today there's a registration wall, lurking and waiting for its victims. I've even seen companies asking for an email to let the customers download their company brochure. 

OMG.

Mark my words: the next big thing in marketing will be ungated content. It's obvious: marketing that works best is the kind of marketing everybody's afraid to do. And content wants to be free. Remember when content used to be free? And then us marketers got our hands on it.

I've been on the gated content drug myself for too long. Under the influence of some people I admired, I built content gates everywhere I could. 

Now that my company is launching a brand new business and offering a different kind of service, it would be foolish to limit ourselves by building artificialc... mehr »

Gated content: a digital marketer's hardest drug. Behind almost any click today there's a registration wall, lurking and waiting for its victims. I've even seen companies asking for an email to let the customers download their company brochure. 

OMG.

Mark my words: the next big thing in marketing will be ungated content. It's obvious: marketing that works best is the kind of marketing everybody's afraid to do. And content wants to be free. Remember when content used to be free? And then us marketers got our hands on it.

I've been on the gated content drug myself for too long. Under the influence of some people I admired, I built content gates everywhere I could. 

Now that my company is launching a brand new business and offering a different kind of service, it would be foolish to limit ourselves by building artificial content gates. As a newcomer, we decided to stand out from the competition by setting our content free and making the content excellent.

Regarding content: we're building something amazing. It's not ready yet, but it will be grand. One look at it and it will be obvious that something is different about that content. And it will be ungated.

Am I saying that no content should be gated? Not at all. There should be a strategy behind every piece of content. My strategy is this: "don't ask too much from a complete stranger". What constitutes "too much" today? People are protective of their email addresses, they're building their own gates to fight your gates.

Do you give away your email address the first time you arrive at a new domain name? I rarely do. Busy people rarely do. They build trust with vendors who understand how busy they are.

Asking for a sale on the first visit equals to asking for sex on a first date. 

And asking a total stranger for her email equals to french-kissing her on a first date before you took her to a nice dinner. 

First things first.

Ungating your content equals to first having a nice dinner on a first date. It equals to letting the other person get to know you before she lets you kiss her goodnight. (If your content is that good on your first date, heck! she might even invite you to her place "for a drink"). 

As a rule, from now on I will ungate all content that fills the top of my marketing funnel. I will ask for an email when I'm fairly certain that a visitor knows who I am. I might need better online content management tools to automate this properly, though. 

So, how do you decide which content to gate and which to set free? What's your strategy? 

Most people decide based on the effort they put into creating the content. That was my strategy before too, but this strategy is flawed. Visitors don't care how much time you sank into any piece of content. I will be changing all this and gating content based on the relationship with a visitor. The more committed the visitor, the higher the chance that I will ask him for personal information such as an email.___

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2015-08-06 14:59:36 (24 comments; 0 reshares; 20 +1s)Open 

NEW from my company: digital marketing services for manufacturers of B2B products and providers of professional B2B services

For a couple of months, I've been working on reimagining the core part of our business, website development agency www.logit.hr, and rebranding it to a B2B consultancy. 

Everything is new: our brand, our website, our target customers, our services. Even the language is new (the website used to be in Croatian; we're pivoting to English now and venturing to greener pastures). The website is not complete, entire sections are under construction, but this was enough for a launch.

This wasn't easy to do. Although we're nowhere near finished, it took us a great deal of mental power to just focus.

We're the kind of agency that believes in providing as many digital marketing services to a very, very narrow... mehr »

NEW from my company: digital marketing services for manufacturers of B2B products and providers of professional B2B services

For a couple of months, I've been working on reimagining the core part of our business, website development agency www.logit.hr, and rebranding it to a B2B consultancy. 

Everything is new: our brand, our website, our target customers, our services. Even the language is new (the website used to be in Croatian; we're pivoting to English now and venturing to greener pastures). The website is not complete, entire sections are under construction, but this was enough for a launch.

This wasn't easy to do. Although we're nowhere near finished, it took us a great deal of mental power to just focus.

We're the kind of agency that believes in providing as many digital marketing services to a very, very narrow niche (as opposed to offering a very, very specialized service to everyone). I guess both approaches work, as long as you specialize and focus.

Focusing on this meant taking focus away from other things I'm working on, but I need to take things one step at a time.

I'd appreciate some honest feedback from a couple of awesome plussers - thanks guys!
 
+Dusan Vrban +Jack C Crawford +Rob Gordon +Thomas Baekdal +Laurie Varga +Amir Abbas +Amit Peri +dawn ahukanna +Jari Huomo +Giovanni Totaro +Bobbi Jo Woods +Mary Iannotti +Vincent Messina ___

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Visnja Zeljeznjak (luckyisgood)TwitterLinkedInCircloscope